I would love for my husband to come see you, but he's completely skeptical about career guidance counselors. Is there anything I can tell him that will change his mind?
Probably not. The only thing that will change his mind is another man whom he respects telling him that he went through our process and found it invaluable. The reason why has to do with the psychology of the male.
The last thing any man wants to do is to look incompetent. So to show up at another man's office and essentially admit that he doesn't know what he should be doing with his life goes completely against his instincts. And it feels even worse if he does so because his wife has nagged him to do it. (Never mind that the man who lacks direction is hardly alone: as Henry David Thoreau observed more than 150 years ago, most men lead lives of quiet desperation).
If men read books, we would suggest that your husband read Bill Hendricks' book, The Person Called YOU: Why You're Here, Why You Matter, and What You Should Do With Your Life. But most men don't read. They take their cues from interacting with other men. So if you can convince your husband to talk with Bill directly, that's probably the best way to help him consider his options.
You can tell him that Bill found himself at age 30 completely clueless as to what he should do with his life. And Bill was as skeptical as anyone about career guidance because he'd been through it himself and it had proven next to useless. Then Bill went through the process he now uses to help other people find direction, and it transformed his life. It didn't solve every problem. It didn't make him rich. And it didn't do the work for him. But it did something that Bill hadn't seen coming: it showed Bill the best of who he is and what he has to offer the world. And when Bill began making carer decisions based on that insight, good things started to happen.